iMinds "Get Smarter" in the Robb Report
Get Smarter
Consider yourself fortunate if
you’ve never experienced a situation like this: Something comes up in
conversation at a social gathering—a reference to a political issue or
a historical event or an artist’s work—and you think, "I should know
about that, but I don’t." So instead of contributing an insightful
comment that keeps the conversation flowing, you respond with a nod and
maybe an "Uh huh" or a "Hmm," which prompts the speaker to look over
your shoulder, desperately seeking someone else to speak with, someone
who looks more interesting.
iMinds, a company that was founded last year in Sydney, Australia, doesn’t promise that it will make you the life of the cocktail party. But it claims it can help fill your knowledge gaps with its MindTracks, a collection of eight-minute-long audio recordings that cover subjects ranging from politics to business to religion to science to pop culture.
The company plans to make several hundred different MindTracks by the end of this year. They come in a digital format that can be downloaded and listened to on a computer, a smart phone, an iPod, or any MP3 player.
Written by iMinds News on June 15, 2010