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  <body-html>&lt;p&gt;Have you ever witnessed 200 dancers in gold-lam&#233; trousers invade a Los Angeles Department store? Or maybe 300 nude cyclists riding down Paris&amp;#8217;s Champ Elysees? Or perhaps you&amp;#8217;ve received a text message inviting you to an impromptu 500 person pillow fight in London&amp;#8217;s Piccadilly Circus? If you answered yes to any of the above, chances are you&amp;#8217;ve unwittingly been exposed to the contemporary but curious cultural phenomenon of the Flash Mob.The first ever Flash Mob occurred, or rather was planned to occur at 7:24pm on the evening of Tuesday June 3, 2003. An anonymous figure &#8220;Bill&#8221; sent an email to 50 friends giving detailed instructions for a meeting at a Manhattan accessories store. He encouraged them to forward the email to any friends who might be interested. Word of the meeting made it to the New York Police Department, and when participants arrived at the store they were met by a closed shop and armed police officers.&lt;/p&gt;</body-html>
  <created-at type="datetime">2009-06-30T03:07:52-04:00</created-at>
  <handle>flash-mobs</handle>
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  <product-type>Pop Culture</product-type>
  <published-at type="datetime">2009-08-07T00:53:11-04:00</published-at>
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  <title>Flash Mobs</title>
  <updated-at type="datetime">2009-11-02T03:52:22-05:00</updated-at>
  <vendor>iMinds Pty Ltd</vendor>
  <tags>Crowd, Deindividuation, Hipster, Marketing, Social Experiment</tags>
  <body>Have you ever witnessed 200 dancers in gold-lam&#233; trousers invade a Los Angeles Department store? Or maybe 300 nude cyclists riding down Paris's Champ Elysees? Or perhaps you've received a text message inviting you to an impromptu 500 person pillow fight in London's Piccadilly Circus? If you answered yes to any of the above, chances are you've unwittingly been exposed to the contemporary but curious cultural phenomenon of the Flash Mob.The first ever Flash Mob occurred, or rather was planned to occur at 7:24pm on the evening of Tuesday June 3, 2003. An anonymous figure &#8220;Bill&#8221; sent an email to 50 friends giving detailed instructions for a meeting at a Manhattan accessories store. He encouraged them to forward the email to any friends who might be interested. Word of the meeting made it to the New York Police Department, and when participants arrived at the store they were met by a closed shop and armed police officers. </body>
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