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  <author>Olivia Wood</author>
  <body-html>&lt;p style=&quot;float:right&quot;&gt;&lt;img src=&quot;http://cdn.shopify.com/s/files/1/0032/9902/files/OL84.jpg?1253336393&quot; alt=&quot;&quot; /&gt;&lt;/p&gt;
&lt;p&gt;In June 2009, Managing Director Olivia Wood founded iMinds in Sydney, Australia, driven by what she saw as emerging trends in &amp;#8216;Education/Entertainment&amp;#8217; consumer products and the proliferation of personal technology in all aspects of modern life. Olivia saw an opportunity to help curious minds fill gaps in their general knowledge, after noticing even the most highly educated colleagues that were left out of conversations because of holes in their general knowledge. Olivia sought to create an engaging learning-on-demand product that was easy to access, yet highly authoritative.&lt;/p&gt;
&lt;p&gt;With the changes in the digital publishing space and the increasing consumer adoption of audio and ebook products, the iMinds model developed to create content specifically to service this growing market segment.&lt;/p&gt;
&lt;p&gt;iMinds has created a compelling new AudioBook and eBook format that brings together the best components to create a strong short-form learning experience.  AudioBooks combine high-quality and heavily-fact checked research by award-winning writers with entertaining production that includes top voice-over artists and sound-scapes that engage and entertain listeners as they learn about new topics.&#160; iMinds eBook range brings this authoritative and interesting content to a new set of customers and enables use in a wider variety of settings.  iMinds is the perfect general knowledge companion for the time-poor, knowledge-thirsty and savvy technology user.&#160;&lt;br /&gt;
&#160;&lt;br /&gt;
iMinds covers twelve main categories of interest:&#160;Ideas &amp;amp; Concepts, Politics, Law &amp;amp; Business, The Arts, History, People &amp;amp; Places, Medicine &amp;amp; Inventions, Sports &amp;amp; Action, Crime, War &amp;amp; Conflict, Pop Culture, Science &amp;amp; Nature, Culture &amp;amp; Religion, Mystery &amp;amp; Conspiracy&#160;and include individual topics such as The U.S. Federal Reserve, Evolution, and The Seven Wonders of the World.&#160; &#160;&lt;/p&gt;
&lt;p&gt;iMinds launched worldwide in September 2009. iMinds&#8217; AudioBooks&#160;are&#160;available for download from iMinds.com or your favourite AudioBook retailer including Audible.com, Barnes&amp;amp;Noble, Borders and The Apple iTunes Store. iMinds eBooks are available in ePub and &lt;span class=&quot;caps&quot;&gt;PDF&lt;/span&gt; format from iMinds.com, or your favourite eBook retailer including Barnes&amp;amp;Noble, Borders, WH Smith and BooksOnBoard. In addition, iMinds is available through the OverDrive service to libraries and leading retailers around the world.  iMinds products start from &lt;span class=&quot;caps&quot;&gt;USD&lt;/span&gt;$0.99.&lt;/p&gt;
&lt;p&gt;Engage the addictive nature of learning new things and find out more about your world with iMinds, general knowledge to fit your lifestyle and devices.&lt;/p&gt;</body-html>
  <created-at type="datetime">2009-06-30T01:55:57-04:00</created-at>
  <handle>about</handle>
  <id type="integer">3377292</id>
  <published-at type="datetime">2009-06-30T01:55:57-04:00</published-at>
  <shop-id type="integer">329902</shop-id>
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  <title>About Us</title>
  <updated-at type="datetime">2010-02-02T23:18:02-05:00</updated-at>
  <body>&lt;p style=&quot;float:right&quot;&gt;&lt;img src=&quot;http://cdn.shopify.com/s/files/1/0032/9902/files/OL84.jpg?1253336393&quot; alt=&quot;&quot; /&gt;&lt;/p&gt;






In June 2009, Managing Director Olivia Wood founded iMinds in Sydney, Australia, driven by what she saw as emerging trends in 'Education/Entertainment' consumer products and the proliferation of personal technology in all aspects of modern life. Olivia saw an opportunity to help curious minds fill gaps in their general knowledge, after noticing even the most highly educated colleagues that were left out of conversations because of holes in their general knowledge. Olivia sought to create an engaging learning-on-demand product that was easy to access, yet highly authoritative.

With the changes in the digital publishing space and the increasing consumer adoption of audio and ebook products, the iMinds model developed to create content specifically to service this growing market segment.

iMinds has created a compelling new AudioBook and eBook format that brings together the best components to create a strong short-form learning experience.  AudioBooks combine high-quality and heavily-fact checked research by award-winning writers with entertaining production that includes top voice-over artists and sound-scapes that engage and entertain listeners as they learn about new topics.&#160; iMinds eBook range brings this authoritative and interesting content to a new set of customers and enables use in a wider variety of settings.  iMinds is the perfect general knowledge companion for the time-poor, knowledge-thirsty and savvy technology user.&#160;
&#160;
iMinds covers twelve main categories of interest:&#160;Ideas &amp; Concepts, Politics, Law &amp; Business, The Arts, History, People &amp; Places, Medicine &amp; Inventions, Sports &amp; Action, Crime, War &amp; Conflict, Pop Culture, Science &amp; Nature, Culture &amp; Religion, Mystery &amp; Conspiracy&#160;and include individual topics such as The U.S. Federal Reserve, Evolution, and The Seven Wonders of the World.&#160; &#160;

iMinds launched worldwide in September 2009. iMinds&#8217; AudioBooks&#160;are&#160;available for download from iMinds.com or your favourite AudioBook retailer including Audible.com, Barnes&amp;Noble, Borders and The Apple iTunes Store. iMinds eBooks are available in ePub and PDF format from iMinds.com, or your favourite eBook retailer including Barnes&amp;Noble, Borders, WH Smith and BooksOnBoard. In addition, iMinds is available through the OverDrive service to libraries and leading retailers around the world.  iMinds products start from USD$0.99.

Engage the addictive nature of learning new things and find out more about your world with iMinds, general knowledge to fit your lifestyle and devices.


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